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Effective video surveillance system in retail sector

2021-05-18
Author
Max Lapshin
CEO of Erlyvideo

Video surveillance

How to improve customer service and increase sales?

Whenever we bring up video surveillance and its purpose in retail, security and theft protection are the first benefits that come to mind. However, video surveillance can bring much more than that to business owners. There are several scenarios where a simple cloud-based video camera can serve you as a multifunctional tool to provide your customers with exceptional service and significantly increase your monthly profits. Let’s see how Flussonic Watcher handles this task.

A video surveillance camera is installed at the entrance and on the sales floor and connected to Watcher.

The loyalty program server sends all the necessary information to Watcher to create a list of repeat customers. The list contains various customer data that can be used to increase the average verification value and take quality of service to a new level.

Scenario #1

Watcher sends an event to the information system and informs the manager about the customer who has just arrived on the premises. In this way, a manager can approach a customer and refer to him/her by name - a perfect conversation starter, don’t you think?

Scenario #2

After identifying the customer just as they enter, Watcher sends a welcome message to the customer just as they walk through the front door. The message may contain relevant information about current discounts and promotions, increasing the likelihood of a purchase.

Scenario #3

With each customer included in the loyalty program, the system maintains records of frequent purchases. Then personal information and shopping habits are used to make more accurate offers and apply an individual approach to increase sales conversions.

With each customer included in the loyalty program, the system maintains records of frequent purchases. Then personal information and shopping habits are used to make more accurate offers and apply an individual approach to increase sales conversions.

Our robust Flussonic Watcher video surveillance system is widely used in car dealerships, retail chains, gas stations, shopping malls, and premium boutiques.

Anyone whose role involves collecting data on customer preferences, quality assurance, or analytics will find Watcher to be of great use. Another valuable benefit is that the data from the video cameras is stored in the cloud, which means that it can be easily accessed at any time for customer information and video recordings.

Our solution includes:

  • Watcher server
  • Video card for video analysis
  • IP camera aimed at eye level or with a deviation of no more than 15 degrees from the horizon with HD / FullHD resolution. Face size: at least 10% of frame height
  • Customer information system server

System requirements and other details

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